Pasta del Capitano Toothpaste
Italys First Toothpaste. La Pasta del Capitano.
One of the first, if not the very first, toothpaste produced in Italy is the Pasta del Capitano Original. The original recipe, based on carnation leaves, peppermint and cinnamon, imparts an unmistakable taste and freshness to the breath. However, the reason it became popular in 1905 was its paste-like consistency. Until the beginning of the 20th century, teeth were brushed with tooth powder which was not always convenient in practice.
The toothpaste developed by Clemente Ciccarelli, a captain in the Royal Italian Army and a doctor of chemical pharmacy, was simple to use, store and transport. At first, it was esteemed as "Pasta del Capitano" in a small circle of customers and relatives of the Ciccarellis' apothecary family. The toothpaste then spread quickly throughout Italy. In 1950 the company headquarters was moved to Milan, where the family-run business has its production plant until today.
Article Number 202348
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