Original Del Capitano Toothpaste
Article Number 12517
75 ml plastic tube
Italy's First Toothpaste. La Pasta del Capitano.
The toothpaste developed by Clemente Ciccarelli, a captain in the Royal Italian Army and a doctor of chemical pharmacy, was simple to use, store and transport. At first, it was esteemed as "Pasta del Capitano" in a small circle of customers and relatives of the Ciccarellis' apothecary family. The toothpaste then spread quickly throughout Italy. In 1950 the company headquarters was moved to Milan, where the family-run business has its production plant until today.
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