Merz b. Schwanen T-Shirt 1950
From Undershirt to Clothing Icon.
On the Swabian Alb, Merz b. Schwanen manufactures this classic T-shirt as a reminiscence of the 1950s. It was the decade when movie stars Marlon Brando and James Dean were seen in the former undershirt. They transformed the garment into an icon of pop culture; from there, it found its way into everyday clothing.
Merz b. Schwanen. Tradition revived.
The knitwear manufacturer Merz b. Schwanen had existed since 1911 in the Swabian Alps, once a traditional textile-producing region. In recent times, the tradition has been revived by the firm of Peter Plotnicki, which is now manufacturing shirts and sports trousers there again – not seldom on the original circular knitting machines dating from the 1920s up through 1960. Their slow operational speeds are what make it possible to obtain the high density, the characteristic structure and substantial feel as well as the excellent shape retention of the knitwear. A small but remarkable detail: the clothing labels with the original Merz b. Schwanen logo and lettering are crafted on an old jacquard-band weaver’s loom.
Article Number 14870
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