In France, Bloc Hyalin (an alum stone) and Hyalomiel, from Féret Parfumeur, have belonged to the classics of body care since the 1870s. Once discovered, the versatile gel, Hyalomiel, in particular, is rapidly becoming a multi-purpose care product for the whole family. In the 1930s, Féret Frères, now run by Lucien and Roger, two sons of the founders, was one of the largest retailers of cosmetic products in the country. However, in the 1970s, contracts with the major brands and thus the success story of the distribution trade of Féret Parfumeur ended. At this point they turned their back on whole sale trading and concentrated on their own brand, expanding the existing range with some new developments. Since 2012, Féret has been directed by Alexis Cabanne, who is now leading the company into its fifth generation.