Famous metal toys from Schuco.

Schreyer & Co., which was founded in 1912, is far better known as SCHUCO, the trade name which was registered in 1924. In 1936, the company launched the first Schuco car, and astounded experts with the technical precision and the remarkable equipment of its toys. The ingenious inventor and owner of the company, Heinrich Müller, guided the mechanical finesse of this soonto-be world-famous model car to ever new heights: He developed mechanical transmissions, steering wheel control and handbrakes. In 1975, Schuco suffered the same fate as so many others in the toy industry: Due to crushing competition from East Asia and the lack of demand, production was discontinued. The entire company was integrated into a group of toy companies, the old, famous name was misused for marketing cheap, plastic toys. Following a recent change in ownership, the company is producing replicas of the original models using the old moulds, insofar as these are still available. And by the way, we are still waiting for word from Jeremy Clarkson. What about a test drive?